PPC or paid advertisement is a thing for you if you are looking for immediate ROI. Devex Hub is a PPC company in India with a specialized team that manages to run your advertisement campaigns on all the platforms including Google Ads.
Pay Per Click, popularly known as PPC, is a paid advertising model in which the advertiser pays a fee to the publisher every time the advertisement is clicked. It is also known as the CPC model (Cost-per-click).
Keywords are at the core of the pay-per-click model. Online advertising emerges in search engines only when someone searches for a keyword that is related to the product or service being promoted. Companies that employ pay-per-click advertising models must analyze and investigate the keywords that are most suitable for their products or services. Investing in the most relevant and appropriate keywords can result in more clicks and, ultimately, better revenues.
In PPC, an advertiser agrees to pay the amount that is fixed by auction or bidding, whenever a user clicks on the ads and visits their websites. The primary motive of PPC is to buy visits to a site in order to sell a product or get more subscribers to the website. Furthermore, because the value of each visit (click) from a potential customer exceeds the cost of the click paid to a publisher, a well-designed PPC advertising campaign allows an advertiser to save a significant amount of money.
Paid search advertisements are the most common type of ads that are visible in the search engine. These ads are a great way to get your products and services in front of potential customers. Search ads are simple: they are just text ads that appear on the top and bottom of Google search results pages. We recommend search ads for businesses with the marketing goal is to improving brand recognition and looking for instant results.
Display ads are a type of online advertising that is meant to be visually appealing and attention-grabbing. These types of ads can be placed in many different places on websites, including pop-ups and banners. Display ads can take various forms, including video and image ads. The goal of display advertising is to reach a specific audience. They are displayed on websites, search engine results pages, and social media posts.
Social ads are advertisements that appear on sites like Facebook, Instagram, Twitter, Twitter, Tumblr, and Snapchat. They can be displayed as text or images that appear in your newsfeed or feed. The best way to tell if social advertising will help your business is by considering your budget. If you have a giant budget and big dreams for your business, then social media advertising is the right choice for you!
Remarketing ads are a type of ad that retarget you after you've visited a website. It can be used to advertise products, services, or anything else you want to show up on your website. Remarketing ads are useful for businesses that want to increase sales by showing customers what they have looked at before. They are also good for eCommerce stores because people don't always buy the first thing they see on a website.
Local Services Ads are the way to go for businesses that want to reach out and connect with potential customers in their local area. The ads target people who are looking for a service or product that you offer, but who live in your local area. They are cheaper than national ads because they are targeted to only those who live within a certain geographical radius of your business.
Gmail sponsored ads are an advertising service that allows you to advertise and increase your revenue by using the power of Google's infrastructure on Gmail. It is a way to advertise to your email list. This type of ad is displayed in the inbox which makes them easy to find as the audience sees them immediately upon opening their inbox. The Gmail Sponsored Ads have been used by many large brands and have proven to be very effective.
Google Shopping Ads are a new way for businesses to advertise their products on search engine results pages. It allows brands to buy space in Google Search Results, which then appears alongside search results for other products and services. They are an effective way for small businesses to promote their products on Google's Display Network. The Display Network is a network of websites and apps that run Google services like Gmail, YouTube, and Google Maps.
Instream Ads are digital ads that appear on websites and in apps as users scroll through content. Instream ads are a type of digital advertising that businesses can buy through a person's social media feed. Instream ads are most effective when they are used to target users who have already expressed an interest in your brand on social media. The best time to run an instream ad campaign is during a promotion or event occurring on your website or sites.
Amazon PPC also referred to as sponsored ads, is a well-known advertising platform to help sellers amplify their product sales online. When an Amazon customer performs a search for a product, the sellers with the highest bids on relevant keywords win the auction, and their product ads get listed in their chosen placement. The product-based businesses that have a great budget can actively invest in Amazon Ads.
The right keywords will ensure your PPC ads are shown for the relevant search queries. We will start by making a seed list of all the keywords for your target audience.
We research the real impact of your competitors’ ads in numbers. This way, we manage your PPC campaigns and can optimize based on your competitors and even your industry.
This step is where we are meticulous and uncover information about your audiences to target your campaigns. Our main task here is to uncover pain points strong enough to compel them to act.
By now we would know what keywords to target, and we will write some compelling ad copy to attract qualified leads that choose your ad over your competitors’ ads.
Analytics and data tracking help make data-driven decisions, which then improves the performance of your PPC campaign.
We constantly track and measure the performance of each of your ads to see what’s working and what isn’t.
Now we are at the last leg of your PPC management process! Failing to optimize regularly is a bit like neglecting earnings reports in investing. We regularly adjust your campaigns to increase your ROI.
We would update your team regularly on the performance metrics of the PPC campaign through detailed weekly, and monthly reports. This will help us work on shortcomings and strengthen your PPC ad.
We constantly keep you informed about the status of your campaigns and online activities as your professional pay-per-click marketing company.
At Devex Hub, we strive to make complex, technical, and overwhelming search engine marketing procedures as straightforward as we can for you.
Our PPC advertising agency believes in owning our clients’ voices and we work hard to show it by conducting monthly meetings with you.
We are acknowledged for providing the best PPC services and are committed to completing every project with efficiency and effectiveness.