CAC/LTV Calculator

The CAC/LTV Calculator helps businesses evaluate the efficiency and profitability of their customer acquisition strategy by comparing Customer Acquisition Cost (CAC) with Customer Lifetime Value (LTV). By analyzing marketing spend, sales costs, revenue, margins, and customer retention, it provides valuable insights into unit economics, payback periods, and growth potential, helping businesses make smarter decisions about scaling and customer acquisition.

Back to All Calculators

Acquisition Costs

Marketing Spend ($/mo)

Sales Spend ($/mo)

New Customers Acquired

Customer Value

Avg. Monthly Revenue ($)

Gross Margin (%)

Monthly Churn Rate (%)

CAC/LTV Analysis

Unit economics and startup growth metrics

LTV:CAC Ratio

0.0:1

Excellent: Your unit economics are strong

CAC

$0.00

Customer Acquisition Cost

LTV

$0.00

Lifetime Value

Payback Period 0 months

Customer Lifespan 0 months

CAC vs LTV Comparison

CAC Breakdown

LTV:CAC Ratio Benchmarks

< 1:1

Losing money per customer

1:1 - 2:1

Breaking even, optimize

2:1 - 3:1

Healthy, room to scale

> 3:1

Excellent unit economics