Why Your PPC Campaigns are not Working?

PPC stands for pay-per-click. In other words, you pay every time someone clicks on your ad. In today’s age, most businesses that are serious about their business use paid advertisements. People love it because there is no cost to the advertiser! You pay only when ads produce results.

PPC advertising is great and has helped many companies to achieve spectacular returns on investment. However, even the best campaigns sometimes do not succeed. There are several reasons why your PPC campaigns are not working, and we will look at some of the top reasons behind them. It can be very frustrating not knowing why. This article will provide you with the most common reasons why your PPC campaigns are not working and why you need to hire the best PPC company in India.

If you are not getting the results you want, it could be because your campaigns are missing some significant elements. Here are a few common mistakes that could be holding you back:

You’re not using the right keywords

You need to know what your customer is searching for and be ready to show them the right products when they search for that term. This can be done through keyword research and analysis, which will help you understand how people search for products and services like yours.

Remember, you pay for every click, even for those who will likely not buy but still click your ad. If you do not use the right keywords, the people who do not want your product may end up clicking your ad.

Here are some tips to optimize your keyword research.

• Consider different types of keyword matches. No doubt the broad match and phrase match keywords may trigger your advertisement. However, exact match keywords show your ads in front of the users who search for the exact words.
• Do not neglect negative keywords. Yes, you read it right. It means your ad will not be visible if the search contains particular words. For instance; you are selling women’s shoes, and men’s shoes might be a negative keyword here. Whenever someone would search for men’s shoes, your ad will not show up. It helps you to remove unnecessary clicks and saves you enough money.

Not Analyzing your Industry

Since you are not the only business in your industry, and many of your competitors are already running marketing campaigns. They may have already made mistakes, learned how to fix them, and developed profitable strategies.

It is always advised to spend time analyzing your competitors if you want your PPC campaign to succeed. You can do this by availing of PPC services in India from the best service providers.

First, conduct a keyword search to identify your competitors. Enter your desired keyword or phrase into your search engines to see what ads come up.

Your Ad Copy is not Optimized

No matter what you do to have successful marketing, the content remains an invaluable aspect. An ad you create consists of the ad headline, description, and website URL. And writing relevant content on your ad copy is very crucial.

Another important thing while writing content for your ad is to add the target keyword to it. This will help signal to Google or the other platforms you are hosting your ad on, that your advertisement is relevant to the user’s search query.

Here are some tips on how you can write an effective ad;

• Include ad extensions on your website. Ad extensions sit at the bottom of your website. These include important information about your business, such as contact information & other details.
• Ad copy should consist of all the relevant information. People who visit your landing page by clicking your ad will leave quickly if they do not find the content they were looking for.

Your Landing Pages lack Quality

Although ad copy plays a fundamental role in deciding the rank of your ad, yet landing page is the deciding factor for whether your lead gets converted or not. Essentially, if your landing page fails to assist users in completing their tasks—as indicated by the intent behind their search queries—you will perform poorly in the ad auction.

Also, Google does not only analyze your ad copy but also checks the relevancy of your landing page. Apart from relevance, your landing page must be appealing to the eyes and should have an incredible design. Also, your landing page needs to load fast, or else the user will lose interest in your product.

Limitations on your Budget

In the world of PPC, the adage “you get out what you put in” is frequently true. It is not a cheap marketing strategy, and your budget will ultimately decide the success of your campaign.

Whenever you set up your PPC campaign, it would be hard to know whether your campaign can reap enough profits. This is because you have not tested them. As a result, you will most likely establish a little marketing budget. Isn’t it true that with less money comes less risk?

If you believe that, your campaign will almost certainly fail. Nothing is profitable right from the start. If you are on a tight budget, it will be over before you notice any conversions.

Thus, it is beneficial to increase your budget, target other keywords, acquire more clicks, and figure out which advertising results in the most conversions. It is known as A/B testing. After you notice some results, gradually reduce the number of keywords you are bidding on and focus your efforts on the most profitable ones.

To Conclude, PPC is the best way to increase your brand awareness and promote your product. With all these benefits, you will never want your campaign to fail. Thus, with these basic tips, and hiring the best PPC company in India you can be on your way to seeing a better ROI for your pay-per-click marketing campaigns.